Real markets, taken apart.
This is how I show my work: I pick a South Orange County market, run the searches customers run, ask the AI what they'd ask, fetch the real pages, and publish what I find. Every claim verified, every business treated fairly, every check something you can run yourself.
Baseball & Youth Sports
The baseball facility owner's guide to Google Business Profile
July 2026The practical half of the research: category strategy for multi-service facilities, the review system the AI told us it ranks by, and the November 2025 change that made your profile data the answer.
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Who wins “private baseball lessons near me”?
July 2026One search term, dissected: the marketplaces that own it, what they charge coaches for their own leads, and the page anatomy that could win it back.
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Where your next student actually comes from
July 2026Word of mouth, the fields, Google, and the AI answers: every channel a training business gets found through, with real captured searches and AI recommendations.
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Can AI find your batting cage?
July 2026How South OC batting cages show up online, and how to check yours in a few minutes: real local examples, free tools, and the fixes.
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Real Estate
The agent's guide to owning your own name
July 2026Half the agents we checked lose the Google search for their own name to their brokerage's directory and Zillow. The three-surface fix: your own practitioner profile, a Google-first review flow, and a site the AI can quote.
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How South OC actually picks a real estate agent
July 2026I put my own home up for sale and went down the rabbit hole: six plumbing quirks nobody tells you, what Zillow's Contact Agent button really does, and a verbatim AI shortlist.
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Want your market next?
Dental, auto shops, home services: more verticals are coming. Or skip the wait and get the same analysis done on your business, over a coffee.